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Privacy by design

The safest video of your baby is the video that never leaves your house.

Nonnanest ships without WiFi, without an app, and without a cloud account by default. The camera talks only to its own dedicated display, over a closed FHSS link. That's the starting point — a wellness device that lives above a crib should default to private. This page explains how that works, why we chose it, and where the product goes from here.

Data leaves your home
Never, by default.
Account required
None.
Cloud video storage
None.
Third-party data sharing
Zero, by design.
Why "privacy by default" matters right now

The connected-nursery track record.

1.1M+
WiFi baby monitors and security cameras across 300+ brands (including Wyze, Arenti, Petcube, ieGeek) were left exposed in May 2026 through vulnerabilities in the Meari / CloudEdge platform. Consumer Reports coverage.
Consumer Reports · May 20, 2026 [1]
17 of 17
Connected baby and children's products tested by Belgian consumer group Euroconsumers contained security flaws. Five had critical flaws that let outsiders access the video stream.
Euroconsumers testing, cited in 2026 industry reporting [2]
47%
Of U.S. parents in a 2025 Ipsos survey ranked privacy and safety as their #1 concern about children's technology — ahead of misinformation (36%) and screen-time volume (34%).
Kids Mental Health Foundation · Ipsos KnowledgePanel, n=1,085 · May 2025 [3]

Good cybersecurity is invisible to consumers. They can't tell what products are risky.

Stacey Higginbotham · Consumer Reports Policy Fellow [1]

None of this means every connected monitor is unsafe. It means the category has earned the scrutiny it's now getting — and that starting from "no connection unless you turn it on" is a defensible design choice, not a limitation.

Nonnanest was built to sit outside that class of concern by default. The next section explains what that means in practice.

Four principles

What "privacy by design" actually means here.

Not a marketing phrase. Four engineering decisions that were made at the beginning — and can't be undone by a firmware update, a policy change, or an acquisition.

01 · CLOSED NETWORK

The camera talks only to your handheld.

Not to your WiFi router. Not to your ISP. Not to us. The two devices are paired at manufacture and communicate over FHSS — the same frequency-hopping protocol used by air-traffic radios — inside a private link that no other device can join.

What this rules out: remote hacking, network scanning, credential-stuffing, and every attack that assumes the device is on the internet.
02 · NO CLOUD, NO ACCOUNT

Nothing is uploaded, because nothing is stored.

There is no Nonnanest cloud service. There is no account you create. There is no email address we associate with your device. Video and skin-temperature readings are viewed live on the handheld and are not persisted anywhere off-device.

What this rules out: data breaches that expose your baby's video history, credential-based account takeovers, and every business model that monetizes household data.
03 · NO APP DEPENDENCY

Your phone stays your phone.

The 5-inch display isn't a fallback. It's the only interface. That means no mobile app that could be updated to change permissions, no push-notification vector, no phone microphone or camera involvement in nursery data.

What this rules out: app-permission creep, notification abuse, mobile-OS attack surface, and every "grants access to..." consent dialog that gets clicked without reading.
04 · ONE-TIME PURCHASE

No subscription means no ongoing consent.

You buy the device once. There is no service tier that requires you to keep an account active. There is no "premium features" business model that quietly creates data-sharing incentives on our end. What the box says on the day you buy it is what it does forever.

What this rules out: the category pattern of devices being converted into subscription surfaces after the fact, with your data as the leverage.
Design decisions, side by side

What "default private" actually changes.

A values comparison, not a spec sheet. Names on the left are the category defaults, not any single brand.

Design decision Category default Nonnanest
Where video livesUploaded to vendor cloudOn the handheld, live-view only
How the parent unit connectsHome WiFi + vendor serversDirect FHSS link, no internet
Account required to useYes — email + passwordNo — pair, plug in, use
Mobile app requiredYes, iOS + AndroidNo — dedicated 5" display
Data used to train modelsOften, per privacy policyNo — nothing to train on
Subscription tiersCommon — up to $300/yearNone today. One-time purchase.
If the company goes awayDevice may lose featuresDevice keeps working, unchanged
Connectivity choiceAlways on. No off switch.Off by default. Future versions may add a physical toggle.
Where Nonnanest starts — and where it's going

Connectivity should be a choice you make, not a default you inherit.

We know some parents want remote viewing while travelling, the ability to share a clip with a pediatrician, or over-the-air firmware updates. Those are legitimate needs. What we don't accept is that meeting them requires shipping a device that's connected to the internet from the moment it comes out of the box.

Today

Closed by default. Simple by design.

Nonnanest talks over FHSS — a private radio link between the camera and its own dedicated 5" display. No WiFi. No app. No account. No cloud. Nothing about your nursery leaves your home. That's the right default for a wellness device that lives above a crib.

What this meansYou unbox, plug in, and use it. Nothing to sign up for. Nothing to secure. Nothing online to reach.
Where we're going

WiFi as an option — with a physical switch you control.

We know some parents will want the option to view remotely — for a babysitter's night, a trip, or a clip to share with a pediatrician. One direction we're exploring is a physical WiFi toggle on the camera itself: connectivity as a choice you make with a switch, never a default you inherit. When and how that ships is something we intend to get right, not fast.

What this meansThe category default is "always connected, always cloud." Our direction is "connected only when you say so — and off, physically, when you don't."
How we think about this

One price today. Simple by choice.

The business decisions that quietly turn a monitor into a surveillance product are the ones we won't take. Today that means one price, no account, and nothing about your baby leaving your home. If we ever offer to store something for you — a longer temperature history, an archive of clips — it would be a real, optional service that respects what you already bought. Never a gate on features you thought you owned.

What this meansThe industry problem isn't WiFi or subscriptions. It's WiFi shipped as the only option, and subscriptions bolted onto devices you already paid for. We're building the other version of that.

What this page is not saying.

We're not saying WiFi baby monitors are unsafe. We're saying WiFi shipped as the only option, with cloud defaults nobody planned to rotate, has a track record. The reporting cited above is real. So is the fact that many parents happily use connected monitors every day without incident.

We're also not claiming to be unhackable — no product should. Physical access to any device is a different threat model. What we're saying is that the specific class of concerns that comes from being connected to the internet by default is not a class of concerns that applies to Nonnanest, because Nonnanest isn't connected to the internet by default.

And if a connectivity option ever ships, we intend it to be one you turn on with a physical switch on the device — not one you inherit the first time you plug it in.

Sources
  1. Consumer Reports, "Report Sparks Security Concerns About Meari Technology Baby Monitors," May 20, 2026. consumerreports.org
  2. Euroconsumers connected-baby-product security testing, cited in 2026 industry reporting. Primary Euroconsumers release available on request.
  3. Kids Mental Health Foundation / Ipsos KnowledgePanel, n=1,085 U.S. parents, May 13, 2025. kidsmentalhealthfoundation.org

This page is reviewed and updated quarterly. Last updated: August 2026.

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